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The Phiten Story began in Japan over twenty years ago. The company was foundered with the belief that everyday people should be able to experience the significant health benefits that the founder, a chiropractor, had been offering to his clients for many years. The Phiten product range has expanded during this time, however the founding philosophy remains true to its original values.
Director of Phi-Ten.Co.Ltd., Yoshihiro Hirata, summarises these values:
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Everything we do, we do for your health.
All our products reflect Phiten’s uncompromising search for “health”. Our aim is to provide users with health-promoting technologies and products. We will never offer an item that might have an ill effect on your health, no matter how convenient or useful it may be. That’s our philosophy.
After examining the meaning of “health” in this day and age, we directed our attention to the body’s own natural healing power. Everyone has this natural healing power, but it is often weakened by the fatigue and stress accumulated in today’s busy lifestyle, upsetting the balance of mind and body. What we need is to draw forth the maximum potential of this inherent power to maintain a perfect balance of mind and body.
Through years of dedicated research, we have developed a number of unique wellness technologies and products. Accordingly, we’ve won the trust of many consumers. We are building on this trust to offer new products that cater to various fields, applying our highly adaptable technologies.
Phiten continues to take on new challenges in serving people around the world by creating more products that answer the desire to enhance and maintain health.
The story of Phiten Performance Ltd, the official marketer and distributor of Phiten in New Zealand, is foundered on the same beliefs. Phiten Performance Ltd was established in 2005, to bring the health benefits of Phiten products to all New Zealanders, regardless of age, health or activity level.
If you have any questions regarding the range of Phiten products or want to become a stockist, please do not hesitate to call me, I would like to hear from you.
Kind regards,
Don Ponsford
Director
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