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Phiten New Zealand > The Technology

The Technology

Healthy Life Conditioning

The Phiten Story began in Japan over twenty years ago. The company was founded with the belief that everyday people should be able to experience the significant health benefits that the founder, a chiropractor, had been offering to his clients for many years. The Phiten product range has expanded over time, however the founding philosophy remains true to its original values.

President of Phiten Co.,Ltd. Yoshihiro Hirata, summarises these values:

Everything we do, we do for your health.

Yoshihiro Hirata

All our products reflect Phiten’s uncompromising search for "health". Our aim is to provide users with health-promoting technologies and products. We will never offer an item that might have an ill effect on your health, no matter how convenient or useful it may be. That's our philosophy.

After examining the meaning of "health" in this day and age, we directed our attention to the body’s own natural healing power. Everyone has this natural healing power, but it is often weakened by the fatigue and stress accumulated in today's busy lifestyle, upsetting the balance of mind and body. What we need is to draw forth the maximum potential of this inherent power to maintain a perfect balance of mind and body.

Through years of dedicated research, we have developed a number of unique wellness technologies and products. Accordingly, we’ve won the trust of many consumers. We are building on this trust to offer new products that cater to various fields, applying our highly adaptable technologies.

Phiten continues to take on new challenges in serving people around the world by creating more products that answer the desire to enhance and maintain health.

Phiten's unique technology

All Phiten products incorporate a novel form of technology that involves metals broken down into microscopic particles dispersed in water. This process underlines the technologies of a variety of unique materials we possess.

By utilising the property of each material to their maximum capacity, we are able to realize customers’ potentials in a variety of ways, leading to the restoration of the body's normal state of relaxation.

This technology is therefore able to provide us with the support for a more comfortable daily life.

Phiten succeeded in dispersing microscopic titanium particles in water. Titanium is known to have superior bio-compatibility. AQUA TITAN is embedded into every strand of fabric, and simply by wearing it supports regaining the inherent relaxed of body and mind.
A material dispersing microscopic gold particles in water. It has been said that a function of gold is that it smooths neural transmission. AQUA Gold, also excellent in permeability, is applied to a variety of products including "AQUAMIRUM G", a preferred drinking water of a number of top athletes
A material dispersing microscopic silver particles in water. Silver is an excellent material for antibacterial action. By replacing antiseptic agents with this material we are able to exert superior bacteriostatic effects.
A material dispersing microscopic palladium particles in water. Palladium is known as a material with antioxidant functions. Te material is applied to the daily-use "Phiten DAY FIT" supporter series.

For details of the scientific research on Phiten's materials, please visit

What are the benefits on the body?

The benefits one may experience from Phiten’s products are:
  • Help improve rate of recovery from fatigue and muscle strain
  • Help prevent injury through reduced muscle tension and increased flexibility
  • Help enhance ability to perform at optimum level, by reducing fatigue and tension

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